WELCOME! I'M JULIA
Brand strategy and copywriting
helping small businesses thrive in competitive digital spaces.
The Bulletproof Shortcut to Standing Out From 'Big Players' In Your Industry
Being an independent owner or running a small business is a big advantage. You can humanize your business by defining and refining the role your personal brand plays. This involves shaping your perspective, honing your voice, and refining your offers. I'll help you develop talking points for pitches, content, and more, so you stand out from the big players and others with similar experiences or certifications.
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I help founders redefine how they present themselves and their ideas online, giving them a competitive edge and clear direction to avoid overworking and undercharging. This sets the stage for growing a successful business—
no 'sleazy selling', influencing, or being online all the time required.
WELCOME WELCOME WELCOME
You know a strong online presence is essential, but let's be honest—self-promotion isn't easy.
The digital space is brimming with opportunities.
Enhance Your Presentation With A Fresh, Proven Method
Let's cut to the chase: the way you present yourself across platforms can make or break your business. You should feel confident expressing ideas through content and pitching; just as your audience must understand what's in it for them. But too many mainstream marketing and sales tactics get in the way of this, making it difficult for both the business owner and audience to recognize their full potentia. That's where we come in.
Tired of the same old story?
Experience the power of marketing + press writing, tailored for your unique business.
Tell a Better Story
When you really nail down your market position, it's like finding your business's true north. It's about honing in on who you are, what you do best, and who you're serving. Think of it as crafting your business's identity and clarifying its purpose. This not only helps you run your business more confidently but also allows you to tell a compelling story that draws clients in. From your pitch to how you price your services, everything becomes more aligned with your vision, making your whole operation more effective and inviting.
Build More Buzz
Forget about chasing likes or follows! Instead, focus on getting a real return on your investment. It's all about infusing the right publicity and discoverability strategies into your marketing mix. You want to get in front of the people who actually matter to your business. Your online presence shouldn't just be about boosting your follower count; it should be a money-making machine that connects you with the right audience and drives sales.
Grow/Connect
Let's leave those old-school, hard-selling tactics in the past, shall we? We're all about taking things up a notch from where most brands stop with their awareness efforts. Instead of just making noise, we're all about forging real connections by delivering value. We're here to transform those curious browsers into die-hard fans of your brand. Our focus is on growing a community that truly gets what you're all about and values what you bring to the table. And you know what's one of the most powerful platforms for building those personal connections? Yep, you guessed it: the inbox. It's where the magic happens, where we can send tailored messages that hit the mark every time, making each interaction feel like it's just between you and your client, every step of the way.
Here's what's waiting for you here...
LET'S COLLABORATE
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HERE ARE TWO WAYS TO WORK WITH ME
1:1 CONSULTING
Brand Strategy as SOlution
No more getting stuck spinning your wheels. We're not about those cookie-cutter approaches and generic resources here. Instead, we bring a mix of press know-how and marketing savvy to the table, offering you tailored guidance every step of the way. Imagine having an expert growth specialist in your corner, ready to offer fresh insights and support as you navigate reaching the people who matter most to your business. We're all about helping you streamline your sales and marketing efforts, making it feel like second nature and freeing up your time. With our collaborative approach, you can count on an enjoyable experience with someone who's genuinely invested in seeing you succeed.
Clear Direction
Proofreading / Editing Refined Drafts
Developing Talking Points
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WRITING
Email Funnels
Isn't it crazy how email marketing keeps racking up those rave reviews? It's like the golden goose of marketing with the highest return on investment! And guess what? We're here to help you tap into that goldmine. We'll work with you to build a killer marketing strategy centered around your email list. Why? Because that list is pure gold—it's packed with your ideal clients just waiting to hear from you. We'll help you dish out valuable insights that not only keep those relationships strong but also attract even more perfect clients your way. And the best part? Our writing doesn't just stop there; it keeps gaining value over time. We'll help you set up a system that runs smoothly in the background of your business, giving you more time to focus on what you love, more clients coming your way, and ultimately, more kickass results!
List Growth
Branded Campaigns
Automated 'Canned' Emails
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These days, standing out from the crowd is key, right? But here's the thing: a lot of the advice out there for small businesses is all about playing the popularity game, trying to win over everyone under the sun. But guess what? You don't need to be everybody's cup of tea to be successful. Imagine this: being choosy about who you work with, only taking on clients who light you up and still raking in the dough. Sounds pretty sweet, doesn't it?
Well, that's the heart of what we're all about. We're all about putting you—the brains behind the business—front and center. We start by getting to know your vision and style inside out. Then, we craft strategies and words that fit like a glove. And here's the kicker: we're not here to bend over backward to please just anyone. Nope, we're all about attracting the right audience—the folks who vibe with what you're all about. It's about putting your needs first and evolving to meet the needs of the right crowd, not the other way around.
Helping Service-Based Businesses Get Ahead
OUR PHILOSOPHY
Our photos tell stories. But not scary ghost stories. I mean, like, the stories that dreams are made of. Like when the good guys triumph, and the bad guys get caught, and the slightly-nerdy guy captures the heart of the
beautiful girl who was completely unaware of said slightly-nerdy guy's feelings for her until the end of the story. These are the stories we tell.
CLIENT SUCCESS CLIENT SUCESS
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Growing up in an entrepreneurial family, I've learned firsthand the value of confidence in both the work we do and how we present ourselves. But let's face it, not all of us are born to be the flashy type, right? As a more reserved business owner myself, I get it. It can feel like swimming against the current in a sea of aggressive tactics and popularity contests.
That's where my approach comes in. I'm all about blending digital intuition with a genuine love for small businesses. With four years of full-time work under my belt, I've honed my methods to cater to folks who value authenticity and steady growth over flashy gimmicks. It's about finding your own rhythm and staying true to what matters most to you and your business.
If you've tried it ALL,
You're in the right place.
Custom Work
OUR DIFFERENCE
Using my behind the scenes experience, crafting compelling narratives across marketing and press writing, I start with strategies used by big brands, then tailor custom solutions specifically for your business. No frameworks, no shortcuts—just authentic, tailored approaches to ensure your success.
Collaborative Experience
OUR DIFFERENCE
Experience a seamless collaborative process with built-in 1:1 strategy and review sessions designed to minimize the back-and-forth and prioritize youas the expert in your space. Ideal for busy business owners, our approach ensures efficiency and support every step of the way.
Growing Results
OUR DIFFERENCE
By prioritizing presentation strategy before any writing begins, we transform your message into a valuable asset by reframing how you perceive and communicate your offers, deploying the deliverables then offering strategies to make them evergreen/position in palce wher ethey grow in value over time by enhancing the customer rexperience over time.
Nailing the skills nurtures thought leaderhsip mentality; imagine content creation, pitcing, sales calls, product development and leading clients thoruhg the process becoming a source of ease. Explore articles below.
WELCOME WELCOME WELCOME
Sharing my top shifts and shortcuts to embrace thinking like an effective presenter.
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